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The State of Bahia will be represented by the advertising professional André Luiz Almeida Torretta in the 23^rd International Week of Advertising Creation. André will bring all his expertise in classes C, D and E to the capital of São Paulo, in a lecture to be held on October 27, by invitation of sponsor agency “A Ponte Estratégia”.

The Argentinean Chavo D’Emilio is the lecturer invited by McCann to the 23^rd International Week of Advertising Creation. With a lecture scheduled for October 27, D’Emilio, agency’s CEO and General Creative Director, who has kept his focus since 2008 on the Tag Buenos Aires project, a cell of creativity and ideas from all Latin America, will bring all his expertise to Sao Paulo during the event.

Africa is confirmed as sponsor of the 23^rd International Week of Advertising Creation. Nizan Guanaes’s agency will take part in the event, which will have other well-known sponsors: DPZ, McCann, ESPM, DM9DBB, JWT, NeogamaBBH and Ponte Estratégia. The Week will be opened by Roberto Duailibi and closed by Alexandre Gama.

Fernando Vega Olmos, Creative director of JWT for Continental Europe and Latin America, is one of the speakers confirmed for the 23^rd International Week of Advertising Creation. Argentinean-born Olmos, who was the first Hispanic to hold a conference at Cannes Advertising Festival, lives currently in Madrid, where he founded Lola (Lowe Latina). With over 500 international advertising awards in his curriculum, Olmos brings all his expertise to the Brazilian public.

The tickets for the 23^rd edition of the International Week of Advertising Creation – event held by Editora Referência, are already being sold. This year the event takes place from October 26 to 30 at Teatro Raul Cortez in Centro Fecomercio deEventos.

The event, which once again brings to Sao Paulo top names of the advertising universe who will speak to students and professionals of the advertising and marketing areas, will have McCann, DM9DBB, JWT, ESPM, Africa, Neogama/BBH and A Ponte Estratégia as sponsors of this edition.

The official opening will be made by Roberto Duailibi – managing partner of DPZ – who will speak about the importance of ideas within the content of advertising messages. Alexandre Gama – President and General Planning and Creative Director at Neogama/BBH – was chosen to deliver the closing speech in which he  will explain the importance of the creativity to the survival of the advertising activity and business.

Service

23^rd International Week of Advertising Creation

Place: Teatro Raul Cortez – Centro Fecomércio de Eventos
Rua Dr. Plínio Barreto, 285 – São Paulo
Date: October 26 to 30, 2009
Time: 3 p.m. and 7:30 p.m.
Tickets:
Students: Full Price – R$ 165.00
ESPM Student (Undergraduate) – R$ 147.50
Editora Referência Subscriber– R$ 140.00
CCSP Members– R$ 147.50
Advance Sale (Until Sep. 30) – R$ 130.00
* Groups – R$ 130.00

Professionals: Full Price – R$ 330.00
ESPM Students (Graduate or MBA) – R$295.00
Editora Referência Subscriber– R$280.00
CCSP Members– R$ 295.00
Advance Sale (Until Sep. 30) ) – R$260.00
* Groups – R$260.00
Scheduled Day – R$90.00
* Price of each ticket in a group of 6 people
Note: R$ 5.00 of each ticket sold will be donated to Associação Rodrigo Mendes www.arm.org.br

Sales:
assinaturas@editorareferencia.com.br
Phone number: 0800-015 45 55
Information: www.semana.com.br

Alexandre Gama, president of NEOGAMA/BBH, was chosen to close the 23^rd International Week of Advertising Creation. The advertising professional, who led his agency to break innumerable records in its short time of existence – such as being the first Brazilian agency to be awarded the Cannes Lion in its first year of business – will address in his lecture the importance of creativity to the survival of the advertising activity and business.

The International Week of Advertising Creation started in 1987 by initiative of a group of Brazilian advertising professionals. Its proposal is to show the trends and news in the advertising trade in Brazil and the world, through speeches by big-name professionals. This year’s edition takes place from October 26 to 30 at Teatro Raul Cortez in  Centro Fecomercio de Eventos.